Visual Anatomy — #4: Makhmar

This shoot was created for Makhmar’s natural body scrubs and sun tanning oil. Initially, the client shared reference photos that featured more styled, trend-driven visuals. However, during our discussions on set, we realized that a minimalist, clean aesthetic actually aligned much better with the brand’s core message.

The direction: doing more with less

The goal was to highlight the products' natural, vegan ingredients and convey a sense of healthy, uncomplicated self-care. We focused on warm-toned backgrounds, natural textures like stone, and tactile interaction with skin to reinforce the feeling of authenticity.

For the body scrubs

The texture of the product (salt and coffee-based) was highlighted in close-up
Human touch emphasized the realism of use
Soft lighting and minimal composition emphasized purity

Minimal product photo of Makhmar sun tanning oil standing on natural stone with soft yellow background and palm shadow

Sun tanning oil being dispensed onto leg, showing texture and glow of Makhmar product on natural skin in soft lighting

For the tanning oil

Visuals showing the product in use
A warm yellow background with palm shadow patterns evoked a summery, tropical mood
Application shots focused on healthy skin glow and comfort

Minimalist product photo of Makhmar coffee scrub jar on dark stone with warm beige background and directional light

Makhmar sun oil held by hand against bare skin, minimal beauty product presentation with neutral tones

Close-up of a hand scooping pink Himalayan salt body scrub from Makhmar jar with wooden spoon on marble stones

Flat lay of three Makhmar speciality coffee body scrub jars on beige background with coffee beans and soft shadow pl

Lighting & atmosphere

We used a softbox with a diffuser to create natural, soft light without harsh shadows. This setup enhanced the clean look and supported the calm, natural message of the brand. Shadow play reminiscent of sunlight also helped reinforce the theme for the sun oil.

The result

The minimalist setup, neutral tones, and focus on product usage allowed us to visually communicate both the product’s quality and Makhmar’s brand values. The result is a calm, elegant, and sincere visual series that speaks directly to wellness-conscious consumers.