In product photography, lighting isn’t just about brightness — it’s about revealing the soul of the material.
Glass needs glow, metal requires control, fabric calls for texture.
This guide explains how to adjust your lighting techniques depending on the surface you’re working with.
- Reflections and glare
- Losing shape or contour
- Blending with the background
- Backlighting: Best for highlighting transparency
- Softbox with diffuser: Reduces hotspots and adds softness
- Dark background + rim light: Accentuates the form
1. Glass products (bottles, jars, transparent packaging)
Challenges:
Techniques:
2. Metal surfaces (watches, tech gadgets, cutlery)
Challenges:
- Strong reflections
- Unwanted studio elements showing on the surface
Techniques:
- Dark field lighting: Black environment with bright edges
- Polarizing filters: Reduce harsh glare
- Light tent: Diffuses light around shiny objects
3. Fabrics and textured surfaces (clothing, towels, soft goods)
Goal:
- Show softness, weave, and fine details
Techniques:
- Side lighting: Brings out texture via shadows
- Macro lens + directional top light: Perfect for stitches and patterns
- Neutral background: Keeps focus on the material
4. Matte plastic or ceramic materials
Why it matters:
- Less reflection but shape can get lost
Techniques:
- Overhead soft lighting: Maintains form and volume
- Gradient backgrounds with soft shadows: Adds visual depth
Conclusion: Light is the voice of the material
When used correctly, light can:
- Reveal quality
- Highlight craftsmanship
- Boost conversions by building trust visually
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