White Background Product Photography

2. Amazon’s white background requirements

Amazon requires that the main product image be on a pure white background.
Why? So the product looks clear, trustworthy, and distraction-free to the customer.

Quick summary of requirements:

• Pure white background (RGB 255,255,255)
• Only the product, no props or text
• Proper size and minimal cropping

White background is mandatory for Amazon. Creativity can be used in additional images.

3. Trendyol’s recommendations and flexibility

Trendyol recommends white or light backgrounds for product photography.
However, it allows some creative flexibility with additional props or styling in certain categories.

That means:

• White background improves visibility and professionalism
• For categories like fashion or cosmetics, styled photos are acceptable
• Clean look for main image, creative images for context

4. Is white background suitable for Instagram?

Instagram is a visually driven platform. A plain white background can sometimes feel “too sterile” or boring.

So what can you do?

• Add shadows, textures, or subtle lighting to make white more engaging
• Use creative crops, animation, or lifestyle setups for more impact
• Mix white background images with styled or colored content to create contrast

For Instagram, plain white may work for some posts, but emotionally engaging visuals are usually more effective.