Chicken Product Photography

Product photography is not just about showing what you sell — it’s about telling a story of quality, freshness, and trust. In this blog, I’ll walk you through the creative and technical choices I made while photographing Simurq’s chicken products, with a focus on background selection, props, and the use of vegetables and fruits to support the visual narrative.

Background Choices: Matching Visual Mood to the Product

The choice of background plays a key role in shaping the customer’s perception:

Background Type	Purpose
Wooden table	Creates a rustic, homemade atmosphere
Bright yellow	Adds energy and draws attention to the product
Fresh grass/lawn	Evokes a natural, open-air picnic vibe
Soft pastel tones	Gives a clean, calm, and minimal visual balance
Vintage wood texture	Reflects the brand's roots and traditional recipe feeling

Simurq chicken wings – in branded package and styled on lettuce with red onion and dill – creative food content for smm and product photography

Simurq chicken drumsticks – in branded packaging and prepped on herbs with garlic – styled raw meat photography for product presentation

Simurq air chilled whole chicken – raw packaging and cooked version with tangerine slices – halal product photography for food content

Props and Their Visual Purpose

Each element in the setup is chosen not just for beauty, but to enhance the freshness, taste, and quality of the chicken:

Red onions & tomatoes — Add contrast and signal freshness
Herbs (parsley, dill, basil) — Symbolize health and flavor
Oranges & mandarins — Support visual storytelling for citrus-marinated or oven-baked chicken
Bread & lavash — Ground the product in a meal-ready context
Scale & picnic basket — Highlight themes of home cooking and outdoor enjoyment

Composition & Lighting Techniques

Flat lay (top-down) — Perfect for showing both packaging and cooked meals, emphasizing the “from pack to plate” concept
Dual focus composition — Draws attention to both the branding and product texture
Soft natural lighting — Maintains authentic color and detail
Harsh shadows & texture highlights — Useful for grilled or spiced chicken shots (e.g. sesame-crusted whole chicken)

Packaging as a Visual Element

Simurq’s packaging has strong branding and visual presence. So, I ensured:

Packaging appears either alongside the final dish or before preparation to tell a complete story
The logo is always visible, with lighting adjusted to avoid glare or steam inside the plastic

Packaged Simurq Lavangi chicken held in hands with rustic wooden background – product packaging photography for halal poultry branding

Simurq chicken fillet – packaged and styled with fresh herbs, tomatoes and lettuce – professional food photography for branded poultry content

Simurq fresh chicken thighs – shown in branded packaging and on a black plate with peppercorns and ice, food styling on white wood

Simurq frozen chicken parts with lettuce on vintage scale – poultry packaging product photography for food branding

Grilled chicken fillet with Simurq frozen chicken breast packaging – styled food photography for smm and branded visuals

Simurq frozen chicken fillet – packaged and grilled with salad on plate, styled with Novruz-themed background and colored eggs

Simurq frozen chicken wings with sesame-glazed cooked wings on a plate – Novruz-themed food styling and poultry product photography

Packaged Simurq chicken parts with traditional walnut chicken stew in wooden bowl – rustic Novruz-themed food styling and branding

Packaged Simurq chicken wings in picnic basket with grilled skewers and fresh vegetables – outdoor food product photography for smm content

Simurq Lavangi chicken presented in packaging and served on salad with tomatoes – vibrant yellow background creative product visual

Conclusion

The goal of this shoot was not just to capture a product — but to visually communicate its journey to the table. For a trusted local brand like Simurq, that journey includes freshness, tradition, and family. A good photo doesn’t just look delicious — it sells confidence.