Product Photographer’s Guide to Shooting Electronics and Technology Products

Photographing electronics and technology products is not just about showing their technical features — it’s also about strengthening brand image, building buyer trust, and directly influencing sales. This guide covers the key points to consider when shooting tech products.

1. Visual Requirements by Platform

Every sales and presentation platform has its own visual rules.

Platform	Photo Requirements	Quick Tip
Amazon	White background (RGB 255, 255, 255), product must fill 85% of the frame.	Shoot clear, shadow-free images without hiding details.
Instagram	Creative and lifestyle photos, multiple angles.	Show the product in a daily life context.
E-commerce Websites	White background + detailed shots.	Use macro photos to highlight material and texture.
Ad Banners	High contrast, eye-catching compositions.	Match the background to brand colors.

Caso Design stainless steel toaster with four toasted bread slices and sandwich, presented against dark background.

Caso Design electric chopper on wooden surface with cut vegetables, showcased against yellow background.

Caso Design electric gooseneck kettle with coffee cup and coffee beans, on red and yellow background.

2. Lighting Techniques

Softbox + Diffuser — Reduces reflections on glossy surfaces and creates soft light.
Polarizing Filter (CPL) — Minimizes glare on screens and glass surfaces.
Hard Light + Rim Light — Highlights shape and design details.
LED Lights — Flexible option to adjust to any color temperature.

Tip: For screen devices, either shoot with the screen off and add a display in post, or ensure the display refresh rate matches your shutter speed to avoid flicker.

3. Background and Props Selection

Style	Prop Elements	Recommended Background
Minimalist	Only product and small shadows	White, grey, or black background
Tech-modern	PCB boards, cables, futuristic elements	Metallic or gradient backgrounds
Lifestyle	Desk setup, daily work environment	Wooden or neutral surface with natural light
Premium	Gold and black accessories, soft textures	Dark luxury backgrounds

Caso Design black air fryer with digital display, showcased against bright yellow background.

Caso Design hand blender with various attachments and glass of milkshake, displayed against orange background.

Caso Design microwave oven with decorative plant, presented on white surface against yellow background.

Caso Design black countertop oven, displayed on white surface with yellow background and black pepper grinder.

Caso Design stainless steel smoothie blender with blueberries and purple smoothie glass, presented against white background.

Caso Design electric bottle opener with Coca-Cola bottle and lime, showcased against white background.

Caso Design electric egg cooker with green leaf decor, displayed against red and yellow background.

4. Composition and Product Presentation

Macro details: USB ports, buttons, camera lens, textures.
Scale reference: Show the product with a hand or another object for size context.
Usage context: Laptop on a desk, headphones plugged into a phone.
Multi-angle shots: Front, side, back, and top views.

5. Video Content

Video plays a key role in showing features and quality for tech products:

360° product video — Shows the product from all sides.
Short promo video — 15–30 seconds highlighting key features.
User experience clips — Shots of the product being used in real life.

6. SEO-Friendly Product Photography

SEO for electronics isn’t just about text — it applies to images too:

Name files with the product name + model (e.g., apple-macbook-air-m2-laptop.jpg).
Use alt text to include main product features.
Upload high-quality but optimized images to avoid slowing page load.

Conclusion

Electronics and technology product photography is not just visual art — it’s a core part of sales strategy. With proper lighting, the right background choice, detailed presentation, and SEO optimization, product images can strengthen brand identity and make purchase decisions easier for customers.